It’s all about being seen to be green. Consumers and corporates want to deal with environmentally friendly organisations, and that now includes hotels, venues and conference centres. There is now a whole range of standards and accreditations for the hospitality and tourism industries. They depend on the exact type of business as well as the size. They range from the gold-plated international standards to the golden stickers from some organisation that no-one has ever heard of. Cyber Associates will shortly announce a briefing workshop to help organisations choose the right standard, avoid the pitfalls, attract green business and save money.